When I was a little kid, I wasn’t very fashionable. Heck, who am I kidding…I’m STILL not fashionable. However, let’s not go to that topic for now! I’d look at the other girls who were fashion trend setters and didn’t like them, as I thought they acted better than everyone else. As a kid, making fun of others was all I could do, as I didn’t know how to be fashionable and stand out like them. So, while I felt better as a kid making fun of others, this doesn’t work in the business world. This is a very common problem of many businesses. They don’t know how to STAND OUT! A business is started because somebody decided they were good at something, or they found a need in the marketplace. That’s great! Now, as many others were also good at the same service, or found the same need in the marketplace, you need to make sure your company succeeds by standing out above them!
Now, I know you think you are chosen as a vendor because you are much more charming than your competition. Yes, I’m sure that closes some deals for you, however, most deals are going to close because of your uniqueness and how you present yourself. The last thing you want is for a prospect to say…”Well, I’ve met with 3 companies, and they are all the same.” What makes you stand out amongst the others? Do you have a value proposition statement that you can say in less than 30 seconds that answers why you over the competition? It’s not…”Because I’m professional” or “Because we are highly qualified at what we do.” Everyone else has the same answer! You shouldn’t only have one unique value proposition. Make one up for each different type of prospect you encounter. I can tell you I have several, and I’d be more than happy to share them with you. Feel free to call or e-mail me for more info on value propositions! I love the chance to get to STAND OUT amongst my competition!