This video made by Jesse Rosten is not only funny, but as a designer, I appreciate the pure creativity behind it. Of course, it is mocking today’s beauty standards, but like Rosten said in his comments about the video, “This commercial isn’t real, and neither are society’s standards of beauty.”
Rosten actually came up with the idea after watching an infomercial for a beauty product. He thought about how the before/after photo they used basically looked like it was only photoshopped and not real. The majority of photos that are seen in magazines have been edited. The models and the celebrities that grace the covers are of course beautiful and appear perfect, but they too have flaws just like the rest of us. It is definitely reassuring to know that they do not even look like that in real life.
Photoshop can do wonders for anyone! It’s true, all the things Fotoshop by Adobé does in the video are tools and techniques that can be used in Photoshop. Too bad this product does not exist in real life, otherwise, we all could look like super models with just a mere touch from the healing brush! But no, that would be too easy! We don’t want give any models a run for their money. Maybe one day, scientists will in fact create pro-pixel intensifying fauxtanical hydro-jargon microbead extract infused with nutritive volumizing technology and we all can look picture perfect!