Helvetica

Posted Posted by Kim Patton in Graphic Design     Comments No Comments
Jan
25

Helvetica is one the most popular and well-known typefaces. It was designed by Max Miedinger with Eduard Hoffmann in 1957. The video above is the trailer for the full length film called non other than Helvetica. The documentary looks at how type affects our daily lives. Design culture is all around us and most often times people are too busy to even notice.

Graphic designers and other people who are in the design industry understand the importance and the power of good typography. The font chosen for a logo or other marketing pieces can make or break the entire design. Of course there are thousands of fonts to choose from, so it is important to decide what personality or meaning you are wanting to convey to your audience as you are deciding on the look and feel of your design.

And if all else fails and the font world seems too overwhelming, Helvetica is always a good choice! It is timeless, clean, and great for numerous types of uses because of its various forms and styles. You would be surprised how often this particular typeface pops up in your daily life – from companies you support, signage around your city, to federal income tax forms – Helvetica is all around you.

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