Helvetica
Posted by Kim Patton in 
Helvetica is one the most popular and well-known typefaces. It was designed by Max Miedinger with Eduard Hoffmann in 1957. The video above is the trailer for the full length film called non other than Helvetica. The documentary looks at how type affects our daily lives. Design culture is all around us and most often times people are too busy to even notice.
Graphic designers and other people who are in the design industry understand the importance and the power of good typography. The font chosen for a logo or other marketing pieces can make or break the entire design. Of course there are thousands of fonts to choose from, so it is important to decide what personality or meaning you are wanting to convey to your audience as you are deciding on the look and feel of your design.
And if all else fails and the font world seems too overwhelming, Helvetica is always a good choice! It is timeless, clean, and great for numerous types of uses because of its various forms and styles. You would be surprised how often this particular typeface pops up in your daily life – from companies you support, signage around your city, to federal income tax forms – Helvetica is all around you.
Fotoshop by Adobé
This video made by Jesse Rosten is not only funny, but as a designer, I appreciate the pure creativity behind it. Of course, it is mocking today’s beauty standards, but like Rosten said in his comments about the video, “This commercial isn’t real, and neither are society’s standards of beauty.”
Rosten actually came up with the idea after watching an infomercial for a beauty product. He thought about how the before/after photo they used basically looked like it was only photoshopped and not real. The majority of photos that are seen in magazines have been edited. The models and the celebrities that grace the covers are of course beautiful and appear perfect, but they too have flaws just like the rest of us. It is definitely reassuring to know that they do not even look like that in real life.
Photoshop can do wonders for anyone! It’s true, all the things Fotoshop by Adobé does in the video are tools and techniques that can be used in Photoshop. Too bad this product does not exist in real life, otherwise, we all could look like super models with just a mere touch from the healing brush! But no, that would be too easy! We don’t want give any models a run for their money. Maybe one day, scientists will in fact create pro-pixel intensifying fauxtanical hydro-jargon microbead extract infused with nutritive volumizing technology and we all can look picture perfect!